Let’s face it, there’s no surefire way to keep your emails out of your clients’ spam folders. You offer a valuable service, but if you use the wrong words in your subject lines, your clients’ Internet Service Providers might send your emails directly into their spam folder.
Douglas Karr, CEO of DK New Media, which specializes in assisting companies with their inbound marketing, has identified certain key words and phrases in subject lines that make spam detectors go wild.
Use the following tips to streamline your subject lines for increased inbox placement:
Again, no guarantees—emails from all legitimate service providers have been mistaken for spam, even when they follow all the rules. But these tips may increase your odds of landing in your clients’ inbox. Click here for more marketing tips from Douglas Karr.