Let’s face it, there’s no surefire way to keep your emails out of your clients’ spam folders. You offer a valuable service, but if you use the wrong words in your subject lines, your clients’ Internet Service Providers might send your emails directly into their spam folder.
Douglas Karr, CEO of DK New Media, which specializes in assisting companies with their inbound marketing, has identified certain key words and phrases in subject lines that make spam detectors go wild.
Use the following tips to streamline your subject lines for increased inbox placement:
- Avoid salesy words or phrases, such as: “Free,” “New,” “Cheap,” “Approved,” “Low Rates,” “Owe,” “Buy,” “Bonus,” “Prize,” “Cash,” or “At No Cost.”
- Avoid symbols, especially dollar signs; don’t mix letters, symbols, and numbers to spell words.
- Don’t misspell words (good practice regardless of spam filters).
- Avoid exclamation marks and don’t overuse ALL CAPS (after all, shouting at your clients is never a best practice).
- In addition to omitting both exclamation marks and the word “free” from subject lines, minimize both of these items throughout the body of the email. More than three exclamation marks or three uses of the word “free” may banish your email to Spamville.
- Think of your emails as news articles. If the body of the email is the meat of your article, then the subject line should act as the headline. Ensure your subject line sets appropriate expectations and matches your email content.
Again, no guarantees—emails from all legitimate service providers have been mistaken for spam, even when they follow all the rules. But these tips may increase your odds of landing in your clients’ inbox. Click here for more marketing tips from Douglas Karr.