Spring has sprung and this season of new beginnings brings fantastic opportunities for agents to strategically market their services. Take advantage of spring’s bounty to help your exceptional real estate services stand out in a crowded market.
Position yourself as a helpful expert by providing relevant information.
Create a downloadable PDF with a spring maintenance checklist that covers tasks like gutter cleaning, HVAC maintenance, and power washing.
Build a spring guide for your town that features local farmers’ markets, festivals, and hiking trails, and email it to your database.
The spring market is highly visual, so use this opportunity to refresh your digital presence.
Use Instagram carousels or reels to showcase before and after images demonstrating how a listing looks before and after professional staging or fresh landscaping.
Encourage interaction by running “This or That” stories, such as paint vs. wallpaper or hardwood floors vs. carpet, to keep the conversation going on your page.
Spring is the ideal time to re-engage with your database after the winter lull.
Send a spring market snapshot to past clients showing how much their home value has increased since the previous year.
Gift previous past clients or hot leads with seed packets or small potted plants with a personalized note to keep your name top of mind.