Despite what Silicon Valley software developers want you to think, buying a home just doesn’t happen via an app or a website alone. It’s a complicated, emotional process that requires many steps and an industry expert to get the job done right. A real estate professional can ease their client’s stress by humanizing the home buying experience. Yes, your main goal is to sell your client a home they’re happy with, but your clients are also looking for a trustworthy friend to hold their hand and guide them through this emotional rollercoaster. The most successful agents know this and provide their clients with knowledge, honesty, and support before, during, and after the sale.
Real estate is a people-centric business that thrives on human connections, and it likely always will be. Technology will continue to improve and make certain aspects of the home buying experience easier and more refined for buyers, sellers, and agents. But that doesn’t change the fact that the top qualities consumers seek in an agent are honesty and integrity. They’re looking for a trusted confidant, an expert negotiator, a caring mentor, a shoulder to cry on, a community resource, and more! You won’t find those things in a line of programming code because computers lack something agents have in spades—feelings.
So, how can you do more to humanize the real estate process for your home buyers? First and foremost, always keep in mind that there are people behind every transaction and your goal is to provide those people with a great home buying experience. Every client has unique needs and expectations of their real estate agent. Make a point to communicate with your clients on a regular basis. Ask questions, gather information, and be a good listener to tailor your service to meet their needs. Understand their motivation for buying a home, how soon they want to move, and their homeownership goals. Before showing a buyer any properties, find out their budget or help them decide on an affordable price range, ask them how far they would be willing to commute to work, and counsel them through any concerns. Strive to do everything you can to make your home buyers feel supported throughout the transaction.
No app can get to know a home buyer on a truly personal level. No virtual home tour can capture what it feels like when a buyer steps onto a property for the first time. No computer can impart that gut feeling a buyer gets when they know they’ve found their future home. There’s a humanity to the real estate process that technology just can’t replicate. And in this age of emerging technology, real estate professionals who take a personal—and personalized—interest in their clients are needed more than ever and will flourish in their careers.