From lip-syncing to dance challenges to face-changing filters, TikTok is a cultural phenomenon influenced by nearly every aspect of modern society. People of all ages—but particularly ages 18 to 34—spend hours each week viewing short videos on this popular app, making it an ideal place to market your real estate business online.

What is TikTok?

As one of the newest social media platforms to take the world by storm, TikTok is a music-centric app where users can post quippy video clips ranging from 15 seconds to three minutes long. Since its debut in 2017, its popularity has soared at a rate faster than any other social media platform.

But TikTok is not only used for entertainment. With over 138 billion downloads in the U.S. in 2022, nearly 50% of Gen Z prefers using TikTok for research over other search engines, resulting in millions of search results each week.

Real Estate Marketing on TikTok

Since Gen Z and millennials comprise the majority of TikTok’s network, and the National Association of REALTORS^® (NAR) reported that millennials continue to make up the largest demographic of homebuyers, TikTok is a dream come true for ambitious real estate agents.

Although more and more REALTORS^® are tapping into the power of TikTok, it is far from inundated with real estate marketing. That means less competition—and more potential business—for you! Focus on creating engaging content. The more your audience views, likes, and shares your videos, the more TikTok will amplify your content to other users. With the right hashtags, TikTok can place your marketing content front and center for audiences in the market to purchase a home.

What Are TikTok Business Accounts?

TikTok business accounts are designed to help businesses build a strong social media marketing strategy. With a business account, you can post your email address on your profile, use unique analytics tools, and access exclusive sounds in TikTok’s Commercial Music Library.

How to Succeed with TikTok Marketing

• Find your niche. To stand out among the millions of videos uploaded each day, it is important to find your niche and embrace it. For instance, if you specialize in luxury homes, make sure your content is on-brand with opulence. Staying in your lane will help you stay visible.

• Follow the trends. New music, lip-syncing, and dance trends emerge constantly. Upload new videos three to four times a week, and don’t be afraid to hop onto whatever bandwagon is trending at the moment. TikTok is a fast-paced platform, so make sure the first one to two seconds of your content is attention-grabbing to get those views.

• Use hashtags. As with all social media platforms, TikTok’s algorithm relies heavily on hashtags. Label your #NewListing appropriately so that your audience knows you’re a #RealEstateAgent who has #HomesForSale.

• Post consistently. Perhaps the worst mistake you can make when advertising services on social media is giving up too soon. If you stop posting regularly, you will have less engagement and lower results.

With the right strategy, you can boost your brand visibility and earn new clients on social media. So grab your phone, pick a trend, and win new business on TikTok!

Reference to any specific brand, product, or service does not constitute endorsement by ORHP. ORHP does not receive compensation for providing third-party links.