Best CRM Apps for Real Estate Agents

CRM apps for real estate agents

Real estate brokers and agents are busy professionals, juggling multiple listings and multitasking to meet their clients’ needs. As an agent, it is imperative to remain organized and spend as little time as possible shuffling papers so that you can focus on selling properties and scaling your business.

Customer relationship management (CRM) software can be an excellent way to manage your day-to-day business needs, freeing you up to do what you do best—securing leads, building your client base, and selling your listings!


While some CRM apps and software are specifically designed for real estate agents, many are not but may still perform the functions you need as an agent or broker. Before you decide which real estate CRM to use, think about your current needs and what you need to do to accomplish your goals as your business grows.

How Much Does a Real Estate CRM cost?

Most CRM tools offer a range of packages at different monthly rates depending on the size of your business and the features you need. For instance, a package that gives you access to marketing tools may cost more than a package that only allows you to communicate with your client base. Many CRM software packages include a free trial to ensure you have the features your business needs.

The Top CRM for Real Estate Agents

We want you to work smarter, not harder, so we rounded up the top eight CRM apps for real estate agents. Take a look at some of the most popular tools in the industry so you can make an informed decision about which one is right for you.

Zillow is famous for its massive property listing base, but did you know you can also access premier real estate CRM software through Zillow? Agents, teams, and brokers can use this CRM tool to view property details, manage client communication, and generate reports—all while benefiting from branding and exposure offered on Zillow’s website.

Pipedrive tracks every step of the sales process and analyzes reports that allow you to forecast sales. While not tailored to the real estate industry alone, it may be useful to many real estate firms and brokerages.

Top Producer is a one-stop shop for real estate professionals. This tool allows agents to manage their client database, generate leads, and conduct email campaigns.

Propertybase is a versatile CRM for real estate brokerages. They offer three tools: Propertybase Salesforce, Propertybase Go, and Propertybase Backoffice—each supporting different facets of the real estate industry.

Follow Up Boss is specifically designed to help real estate agents and firms manage their leads so they can follow up like a boss. In addition to lead generation, it provides client communication features and marketing tools.

Wise Agent works as a client database manager, lead generator, and marketing assistant rolled into one. They offer a free trial period and the option to continue month-to-month without a contract.

Close is another all-in-one platform designed to help agents close deals quickly and efficiently. Users can access a free resource library and sales deck templates to assist in marketing their business.

Lion Desk allows agents and brokers to organize tasks, communicate with teammates and clients via video or text, create Facebook ads, manage email campaigns, and generate leads. They offer a free trial and have a broad range of packages and payment plans.

Don’t waste time juggling administrative duties when you could be wooing potential clients or showing properties. You work hard to build your clientele. Don’t let important contacts or client information fall between the cracks. Work smarter, not harder, with the right CRM tool for real estate agents.

Reference to any specific brand, product, or service does not constitute endorsement by ORHP. ORHP does not receive compensation for providing third-party links.

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