‘Tis the Season: Understanding the Holiday Real Estate Market


The holiday season permeates nearly every part of our economy—including real estate! While the market generally slows down around the holidays with fewer listings, the buyers who are house-shopping are usually eager to close before the New Year. As an agent, you have a unique opportunity to leverage a competitive market with motivated buyers and maximize your holiday sales.

Here are some ideas for helping you avoid a holiday sales slump:

  • Festive marketing. Enhance your listings’ appeal with tasteful holiday décor. This will help buyers visualize themselves enjoying the space around the holidays.

  • Speedy sales. Promote the benefits of closing before the year’s end for both the buyer and the seller.

  • Holiday events. Organize holiday-themed open houses or free community events. Offer seasonal refreshments or give away festive door prizes to attract potential clients.

  • Local collaborations. Partner with local businesses such as moving companies, home improvement stores, or interior designers. Offer promotional packages to clients during the holiday season.

Have some tried and true holiday marketing ideas you would like to share? Email marketing@orhp.com and we may share your ideas on social media during the holiday season. Be sure to follow us on Facebook, Instagram, LinkedIn, and Twitter for more agent tips!

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