As an agent, you’re always looking for ways to freshen up your real estate marketing strategy. Since the summer months are likely your busiest time of the year, it’s important to keep your momentum going all season long with the right marketing plan. Here are some ways you can ride the summer real estate wave and soak up business all year long.
Tips for a Sizzling Summer Real Estate Marketing Plan
Soak up Sun at Local Events
Sun’s out, fun’s out!Communities are bustling with events this time of year. Take advantage of Independence Day parades, Pride events, and music festivals to advertise your services. Consider sponsoring little league teams, running ads, and partnering with local businesses to generate leads and keep your name top of mind in the community.
Ride the Tide with Blog Content
It’s essential to keep your blog up to date with relevant content for your local market. A relevant blog on your real estate website helps build trust with clients and establish yourself as an expert in your niche. Use search-engine-optimized (SEO) keywords and phrases to catch organic traffic. Consider answering frequently asked questions, reporting market trends, and writing about helpful topics for buyers and sellers.
Make Waves withEmail Marketing
89% of REALTORS® use email to stay in touch with past and present clients. But email marketing can offer an ROI of $36 for every $1! Build your email list to send PDF downloads, videos, resource guides, and even a quarterly newsletter. Consider using artificial intelligence (AI) chatbots like Chat GPT to help you research relevant topics and brainstorm catchy subject lines.
Stay Cool on Social Media
Social media is one of the best ways to generate leads and interact with potential clients. Share positive reviews, post your listings, advertise open houses, and even host virtual tours. Don’t let your social media presence fall by the wayside this summer. Post relevant content, be personable, engage with your audience, and advertise your business regularly.