In today’s digital world, it is nearly impossible for real estate agents to scale their businesses without harnessing the power of social media platforms like Facebook, Instagram, YouTube, and TikTok. Using social media to market your real estate business effectively can be a simple and cost-efficient way to connect with current and future clients while also sharing important information and advertising your listings.
Most real estate agents will tell you that the bulk of their business comes from referrals—and generating leads from referrals has never been easier, thanks to social media platforms. You can expand your real estate social media network organically by instantly connecting with thousands of potential clients and offering a platform for your existing clients to provide feedback. It requires very little effort for happy home buyers and sellers to share rave reviews on your social media pages, and highlighting those reviews is a fantastic way to build your online reputation.
Platforms like Facebook, Instagram, and TikTok offer limitless marketing opportunities when used strategically. Without sharing relevant content, engaging with your clients and peers, and promoting your business, social media may not drive the results you desire.
In this fast-paced digital age, most Gen Z and Millennial audiences have attention spans of just 8 to 12 seconds, so it’s important to grab their attention within the first three seconds without compromising relevant information. If you’re uncertain about what topics to include, here is an IDEA to help you get started:
Inform. Establish yourself as an industry expert by sharing relevant information about current market trends, financing tips, and advice for sellers, buyers, and agents. Educating your audience will promote well-informed decision-making and strengthen your reputation as an adept real estate professional.
Delight. Social media is the perfect place to share light-hearted anecdotes and infuse your brand with humor. One survey reported that 91% of consumers prefer businesses that use humorous marketing, while 72% of consumers indicated they would choose a business with humor over the competition. Keep your audience smiling to boost business!
Engage. Don’t just schedule a social media post and then ignore it—social media was created for networking! Interact with your peers, respond to comments, and monitor your analytics. Engaging with your audience shows that you prioritize customer service and care about people’s concerns.
Advertise. Of course, social media is one of the best ways to advertise listings, but don’t rely on photos alone to promote properties. Video marketing is an effective way to give your real estate publicity on social media.
How frequently you post on social media should vary depending on the platform. Post on Facebook once or twice daily, preferably between 10 a.m. and 3 p.m. For Instagram, post three to four times a week at first, then progress to daily posts as your page gains popularity. Try to upload videos to YouTube at least once a week and TikTok three to four times a week.
When it comes to your business, you can’t afford to ignore the exponential benefits of digital marketing in the 21st century. Use social media to inform, delight, engage, and advertise your business and capitalize on the referrals that come your way.
Reference to any specific brand, product, or service does not constitute endorsement by ORHP. ORHP does not receive compensation for providing third-party links.