Great Closing Gifts Could Earn You More Referrals

GiftboxYou’ve done it! The real estate deal is closed and your buyers are excited about their new home. All that’s left is for you to commemorate this milestone.

Closing gifts are a time-honored tradition in real estate, but one size doesn’t always fit all! In other words, you should start looking for clues about your client’s hobbies and personal taste as you work with them—and long before closing. Closing gift possibilities are virtually endless—anything from a customized welcome mat to a certificate redeemable for a fun, local experience introducing them to their new neighborhood.

If your clients are tech-savvy folks, a Nest Learning Thermostat or a smart home control hub (try Google Home, Amazon Echo, or Apple HomePod) are great ideas. Does your client have a green thumb? In that case, a houseplant or a small tree for the backyard will make them think of you as they watch it grow during the years to come. Maybe your clients have a dog? If so, a BarkBox subscription is a wonderful closing gift that keeps on giving! Does their new home have a pool? Get them monogrammed beach towels or bathrobes that they can use while lounging in their new backyard.

A housewarming party is another great closing gift that benefits your clients, their friends, and you. You provide the food and beverages and help with the setup and takedown, and your clients provide the venue and the guests. Hosting a great party can help you continue to build positive rapport with your clients while increasing your name and brand recognition among their friends!

It’s always best to err on the side of caution when giving a gift that is intended to be displayed, such as artwork or a table decor. People’s tastes vary considerably, and your clients may have an entirely different vision for their new home that simply won’t fit with your gift. It probably goes without saying, but whatever you do, avoid giving a gift that might offend your clients. For example, if you don’t know whether your clients drink alcohol, play it safe and skip the bottle of wine.

Want to give your clients a foolproof closing gift that’s as useful as it is thoughtful? Give them the gift of peace of mind with a home warranty from Old Republic Home Protection. Helping your clients safeguard their budget during their first year of homeownership could help generate more future referrals for you!