Overcoming 3 Common Listing Objections Overcoming objections is essential to sales success because, as real estate coach Tom Ferry says, "No one likes to be sold, but everyone likes to buy!" The ...
Getting Inside Your Clients’ Heads Let’s face it, we’re all a little self-absorbed. Our personal hopes, fears, and dreams dominate our thoughts, and even the most altruistic people get lost in ...
Low-Tech Marketing Tricks for the Digital Age Unless you’ve been trapped in a time warp since 1998, you know that digital marketing is all the rage. However, interpersonal connections remain an integral part ...
Kick Your Listing Presentations Up A Notch If you’ve been selling real estate for more than five minutes, you already know that you need to dress well and show up on time, and you probably understand that ...
Sold in the Cold: Tips for Winter Listings Depending on where you live and sell homes, winter isn't exactly peak season for real estate sales. But that doesn't mean listing a home between December and ...
Jazz Up Your Holiday Marketing Plan Creating a unique and engaging real estate marketing strategy is no easy feat, especially when you spend a lot of your time following up with leads and meeting ...
Complimentary Open House Tools Over a century ago, the first open houses were used to showcase new homes with innovative design and cutting-edge technology... including electric lighting!
Three Steps to Closing the Deal It’s not uncommon for real estate professionals to lose their confidence when it comes time for a client to sign an agreement. After all, facing possible ...
Projecting Confidence to Close More Deals You may be the most capable real estate professional in your area. Perhaps you know the local market inside out. Or maybe you’re a master negotiator with a ...
Great Closing Gifts Could Earn You More Referrals You’ve done it! The real estate deal is closed and your buyers are excited about their new home. All that’s left is for you to commemorate this milestone.