The Human Side of Home Buying In today’s real estate business, technological advances allow most tasks to be carried out seamlessly, on the go, and at the touch of a button. House hunting apps ...
Mastering the Art of the Perfect Headshot Though headshots originated in Hollywood to woo casting directors, real estate agents were some of the first professionals to use them to market their business.
3 Ways to Effectively Manage Real Estate Client Expectations Has it been decades since your new clients bought and sold their first home? Did they conduct their only transaction in another state under a different set of ...
The Importance of Branding What do BMW, Old Spice, and Apple have in common? These companies have mastered the art of memorable branding. Even if you've never driven a BMW, it’s probably ...
Millennials: Shaping the Future of Real Estate The real estate industry is on the cusp of a significant wave of new homebuyers that will drive the housing market for at least the next decade: millennials. ...
Do Your Homework: Vetting Your Vendors The best real estate professionals understand the importance of knowing the ins and outs of their neighborhood. Your clients appreciate your ability to provide ...
Build Your Brand by Giving Back To build a lasting brand with a stellar reputation, it’s important to determine what you want your brand to stand for. Everything you or your company does ...
Managing Your Online Reputation There was an inspirational bumper sticker back in the ‘80s that read: “Don’t worry about what anyone says behind your back… it’s none of your business!” Alas, ...
Jazz Up Your Holiday Marketing Plan Creating a unique and engaging real estate marketing strategy is no easy feat, especially when you spend a lot of your time following up with leads and meeting ...
Complimentary Open House Tools Over a century ago, the first open houses were used to showcase new homes with innovative design and cutting-edge technology... including electric lighting! A ...