Build Your Brand by Giving Back To build a lasting brand with a stellar reputation, it’s important to determine what you want your brand to stand for. Everything you or your company does ...
Tax Benefits of Homeownership Buying a home is an expensive undertaking, but homeowner-exclusive tax deductions and credits can help lower the cost. Educating your prospects on the following ...
How to Manage Your Online Reputation There was an inspirational bumper sticker back in the ‘80s that read: “Don’t worry about what anyone says behind your back… it’s none of your business!” Alas, ...
7 Home Staging Tips that Won’t Break the Bank Budgets for home staging can vary considerably from one seller to the next. Some are willing to spend oodles of money to attract those top offers, but others just ...
The Human Side of Home Buying In today’s real estate business, technological advances allow most tasks to be carried out seamlessly, on the go, and at the touch of a button. House hunting apps ...
Mastering the Art of the Perfect Headshot Though headshots originated in Hollywood to woo casting directors, real estate agents were some of the first professionals to use them to market their business.
3 Ways to Effectively Manage Real Estate Client Expectations Has it been decades since your new clients bought and sold their first home? Did they conduct their only transaction in another state under a different set of ...
The Importance of Branding What do BMW, Old Spice, and Apple have in common? These companies have mastered the art of memorable branding. Even if you've never driven a BMW, it’s probably ...
Millennials: Shaping the Future of Real Estate The real estate industry is on the cusp of a significant wave of new homebuyers that will drive the housing market for at least the next decade: millennials. ...
3 Tips for Creating Outstanding Listing Presentations If you’ve been selling real estate for more than five minutes, you already know that you need to dress well and show up on time. You probably also understand that ...