Do you have a love-hate relationship with technology? If so, do not despair! Even though high-tech methods are used to fine-tune marketing strategies, low-tech marketing remains one of the best ways to engage your clients and keep your business visible.
Leonardo da Vinci is credited with saying, “Simplicity is the ultimate sophistication”—and simplicity is key when it comes to setting yourself apart from the competition. Consider these simple tips to help you level up your low-tech real estate marketing.
Build a Database
The first step of successful marketing is always identifying your target audience. Find the right customer relationship management (CRM) tool that works for you and use email marketing to communicate with your clients. You can also send free surveys or Google forms to gather basic information like birthdays, anniversaries, and other important dates.
Closing gifts are a generous way to personalize your services and impress your clients. Consider gifting your clients with a home warranty that offers a year of budget protection and peace of mind. A themed gift basket with wine or gift cards to local eateries and attractions are also fantastic ideas. Find simple but meaningful ways to congratulate your clients on their new home and show that you value their happiness.
Engage on Social Media
You don’t have to be tech-savvy to leverage social media accounts in your favor. Ninety percent of REALTORS® report using Facebook to promote their business, and for good reason. Engaging your social media audiences with giveaways, trivia, and other industry-specific information will expand your clientele and keep your brand visible. Paid Facebook ads and social media chatter also serve as effective lead generation for prospective homebuyers and sellers.
In this high-tech age, the low-tech (or no-tech) art of mailing handwritten notes is fading away. Perhaps this novelty is what makes handwritten cards and notes so meaningful to their recipients. Forget stressing over every word in an email subject line to get clicks—handwritten notes received in the mail have a 99% open rate! Send your clients birthday and home purchase anniversary cards to show them that you prioritize personalization in your business practices.
Remember, using low-tech marketing strategies does not mean you are using low-performing marketing strategies. Personalization and simplicity are art forms that can yield high results when used properly.
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