Video marketing has blown up in the real estate industry over the past few years. It’s a great marketing strategy because there’s no better way than video to tell a story about a home, the surrounding neighborhood/community, or even you! In fact, 85% of buyers and sellers want to work with an agent who uses video, and listings with videos receive four times more inquiries than those without.
That being said, live video content is taking over the internet. Snapchat, Instagram, and Facebook have made it easier than ever to share information with clients. These social media platforms all have a live video streaming feature that provides an unfiltered glimpse into your everyday life, both professionally and personally. Streaming live video on social media is an excellent way to build and strengthen relationships with potential buyers for a few reasons:
Be sure to experiment and test each platform before you broadcast anything to your sphere of influence. A few practice runs will help make your first foray into social live-streaming a rousing success. Once you’ve figured out what works for you, remember to have fun!