In today’s competitive world, integrating technology into your marketing plan is, perhaps, the most effective way to level up your real estate advertising. Not only will hi-tech marketing set you apart from your competition, but it can also help you target prospective clients more easily. Even if you don’t consider yourself tech-savvy, an abundance of user-friendly tools are available to help you turn those leads into clients and expand your business.
Soup Up Your Social Media
Discounting social media is one of the gravest mistakes you can make in real estate marketing. It is easier than ever to snap quality photos and videos on your phone to share with the world, and there are plenty of reasons to post photos and videos on social media—billions of reasons, to be exact. Facebook videos are viewed more than 8 billion times a day! Paid Facebook ads allow you to hyper-target clients with their automatic placement feature.
Busy real estate agents don’t have time to stay glued to social media all day, so try using a platform like Hootsuite or SocialBee to schedule your posts and track engagement.
Stay in touch with both previous and prospective clients by emailing a monthly newsletter featuring new listings and current market information. You can choose from hundreds of free newsletter templates on Canva and manage your email campaigns with a platform like Mail Chimp.
Email is also an excellent way to gather important feedback (and rave reviews) that will help you target your real estate marketing efforts. Consider designing a free survey using Survey Monkey or Google forms and email your clients asking for honest feedback.
Dig into the Data
All the statistics and information in the world will not make a difference in your real estate advertising unless you dig into the data, looking for trends to guide your strategy. Google Analytics remains one of the easiest and most cost-efficient ways to measure your efforts and boost your ROI. Most of the above-mentioned platforms include analytics tools and dashboards to help you track your engagement and even gather important demographic information about your audience.
Don’t be intimidated by technology. In our current market, there are many ways to easily maximize your marketing efforts just by remembering the basics: soup up your social media, remember your email essentials, and don’t forget to dig into the data. Be sure to cover these bases and you will notice upward trends in your business!
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