Mastering the Art of the Perfect Headshot Though headshots originated in Hollywood to woo casting directors, real estate agents were some of the first professionals to use them to market their business.
3 Ways to Effectively Manage Real Estate Client Expectations Has it been decades since your new clients bought and sold their first home? Did they conduct their only transaction in another state under a different set of ...
The Importance of Branding What do BMW, Old Spice, and Apple have in common? These companies have mastered the art of memorable branding. Even if you've never driven a BMW, it’s probably ...
Millennials: Shaping the Future of Real Estate The real estate industry is on the cusp of a significant wave of new homebuyers that will drive the housing market for at least the next decade: millennials. ...
3 Tips for Creating Outstanding Listing Presentations If you’ve been selling real estate for more than five minutes, you already know that you need to dress well and show up on time. You probably also understand that ...
4 Ways to Create a Successful Holiday Marketing Plan Creating a unique and engaging real estate marketing strategy is no easy feat, especially when you spend a lot of your time following up with leads and meeting ...
Free Marketing Tools to Help You Host a Successful Open House and Earn More Happy Clients Over a century ago, the first open houses were used to showcase new homes with innovative design and cutting-edge technology... including electric lighting! A ...
5 Essential Skills for Real Estate Success Narrowing your focus is all the rage among business and productivity gurus these days, but this approach doesn’t always work for real estate professionals. After ...
Proven Prospecting Strategies for the Modern Agent Anyone who works in sales will tell you, generating leads isn’t always easy! In fact, over 40% of salespeople report that prospecting is the hardest part of the ...
How to Win Listings When Inventory’s Low The real estate industry, in most markets, is currently experiencing historically low inventory. According to the National Association of REALTORS®, existing home ...
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