Real Estate Resolutions


Making New Year’s resolutions is an annual tradition for many. Start the year off right by resolving to be more organized, think strategically, and follow up on every lead to reach your sales goals!

Get Organized. Write everything down so you won’t forget. Use a day planner, journal, or phone app (try Evernote or OneNote) to store client information, calendar items, to-do lists, etc. Set aside some time to work through your backlog of tasks to start the year off with a clean slate. Once you have a system in place that works for you, stick with it! It’ll save you time and frustration in the long run.

Create or Revisit Your Business Plan. Your business plan should define your mission and vision, clarify your strengths, weaknesses, opportunities, and threats, and establish goal targets you’d like to hit annually. You are your business, so you should set tangible goals to market yourself and fill your sales funnel. If you’ve already written a business plan, now is a great time to revisit your mission, vision, and goals and update them, if necessary. Check out the National Association of REALTORS® Field Guide to Writing a Business Plan for tips and more information.

Evaluate Your Sphere. Look through your database to update existing contacts for marketing purposes and remove any that are no longer needed. Go to networking events and participate in community activities to grow your sphere of influence. But don’t get so busy making new connections that you forget to nurture the old ones. Organize your contacts in categories within a single database—and keep it up to date—to streamline your marketing efforts.

Invest in Yourself. Attend training courses and educational seminars to improve your skills and become an industry expert. Research technology that may help you work more efficiently. Join organizations where you can connect with likeminded people who share your goals. Find a mentor in your field to provide unbiased feedback and offer up some tips of the trade. 

Celebrate Successes. Success is a great motivator, and the positivity you feel when you reach your goals permeates all aspects of your life. So, give yourself a pat on the back and celebrate your wins to energize your future endeavors!

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